25.5.11

A desperate stab at cultural relevance

Ahhh, the new Beastie Boys album: Hot Sauce Committee Part Two.

Nice try, Boys, but the single listen-able track on the entire album (#7-Don't Play No Game That I Can't Win) sounds like a mediocre Thrill Kill Cult track from the 90's.

More disturbing is the fact that you re-worked the classic "Fight for Your Right (to Party)" into a new song. The barely recognizable send-up of your own former anthem sent chills up my arms... for all the wrong reasons. Instead of the intended ironic tweak at your "roots," it listens more like a desperate stab at cultural relevance. Note to collective selves: Don't mess with "Brass Monkey."

Your marketing machine deserves some kudos, however. What hasn't evolved musically (well, it's evolved, just perhaps not in an impressive way) about your charming little group has certainly evolved business-wise. After all, the appearances, notices, reviews and general industry "noise" convinced my hubby to buy your latest work.

Or perhaps that was primarily motivated by his own, private, stab at cultural relevance.

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