
To be fair, my distaste for this marketing tactic may have a little to do with my own personality. As very smart and slightly awkward child, I was an outsider in my small town. I pissed off my peers by being smarter than them and at the same time I was pathetic at sports. I never felt like I belonged, and I decided early on that belonging wasn’t cool. I became devoted to the things on the fringes. I liked the weird music, the books that were different, and the arty films. When one of my obsessions hit the main stream, I would lose interest in it completely. Like it became tainted by the masses and suddenly become uncool. It had “sold-out” for the sake of popularity.
I was a drama kid and later, a Theatre Major in college. I never wanted to join a group or allow people to label me according to my interests. Thankfully I have grown out of most of these tendencies. Although I still can’t bring myself to commit to a political party. Still there is one little black corner of my heart that finds this lust for popularity and acceptance very distasteful. A little room with black walls, lots of candles, music by XTC and a shrine to River Phoenix.
It is for this reason that I have resisted the internet, cell phones, and mp3 players. Eventually I will adopt the technology, but I have to plant my Army surplus combat boots somewhere and pick a line I won’t cross.
So that is why, local news and corporate entities, I will never be your Fan on Facebook.
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