What is Fisher Price thinking?

Perhaps this might become a new category - What are/were they thinking? - but I had to at least share this one, as I find it to be so bizarre.

With or without children, I think this one is weird. I myself, having one of those kids, have been previewing a few toddler items that one will need and came across this little number...


First off, I do not now, nor ever want to poop in a place that has a smirky grin like that. Seriously, do they think this will make it easier for a toddler? As a kid/first time pooper, wouldn't you be more scared of something with a face and than without? The product description from the Fisher Price web site is as follows:

There’s a fun clicking sound when you push down the handle. There’s even a toilet paper holder. With songs to learn and encouraging phrases and sounds to discover, the Cheer for Me! Potty really does make potty training fun! Because it looks similar to a real toilet, it encourages kids to make the transition to the grown up “potty”. Requires 3 AA batteries."
What!? Songs and "encouraging phrases". What exactly are those like, "Good job, now push that poo out!" And why exactly is potty in quotes? And let me tell you - if I have to use 3 AA batteries in anything that's this close to my babies ass I have more than one concern about said product. Do they really think all that makes "potty training fun!"

Now, normally I'm a big fan of Fisher Price, but on this one I have to give them a huge heartfelt - What Were They Thinking.